Senior Website / CRO Specialist

Job description

Want to join an awesome global marketing team at a fast-growing SaaS company? ChannelEngine has a great opportunity for an experienced CRO (Conversion Rate Optimization) Specialist! 

In this role you will manage and optimize buyer journeys to ensure that the funnels, offers and experiences are strategically driving our website visitors into positive experiences and conversion.

Does your heart beat faster when you think of finding out the best ways to improve the website’s metrics? Do you love to optimize funnels and make thoughtful recommendations on landing page experiences? Then we’re looking for you. You will be part of the global marketing team, full of fun and collaborative marketers!


What you’ll be doing

  1. Set overall website strategy to maximize ROI, increase conversions, and acquire new leads - and implement the strategy

  2. Build, update and optimize landing pages and product pages in Hubspot

  3. Improve the performance metrics of the website, including continuous CRO hypothesis setting and analysis

  4. Drive design, content, and performance improvements for desktop and mobile through A/B testing, in close collaboration with the Content team

  5. Increase conversion rates by leveraging user research, on-site analytics, and other forms of quantitative and qualitative data 

  6. Implement and manage web analytic tracking tools (e.g. Hotjar, Google Analytics, Google Tag Manager, etc)

  7. Work with the broader Marketing team, for example with our SEO Specialist on (technical) SEO optimizations and with the Content team on updating pages/building new pages

  8. Keep up-to-date on new trends and best practices in the industry and in marketing

Job requirements

What you’ll need

  • Minimum of 3 years experience in CRO and web analytics

  • Experience with using CMS, ideally Hubspot, and basic web development (html, css)

  • Affinity with webpage and UX design

  • B2B experience and affinity

  • Enthusiasm and drive

  • Can Do attitude

  • Global mindset

Why you’ll love working here

  • Number 1: working at a company that is at the forefront of the world of e-commerce and online marketplaces

  • Work at a company with ambitious plans and a fast international growth rate

  • You’ll work in an awesome scale-up environment with the freedom to take ownership of projects and make an immediate impact

  • This is a new role! You will have the opportunity and resources to implement your bright ideas together with the rest of the marketing team

  • Hybrid working. Work from the office next to Leiden Central Station, or of course, from home

  • Personal and professional growth alongside a fast-growing company with international plans and lofty ambitions

  • Work-life balance - we like to enable people to work in ways that suit their working styles, which is why we have a hybrid-working model

  • A great compensation package and attractive pension scheme

  • You’ll be working with more than 200 great (international) minds, who will make you feel welcome from the start

  • Plenty of cool events to keep your social calendar full, from pub quizzes to movie nights to cooking classes!

About ChannelEngine

ChannelEngine is an international, e-commerce SaaS solution, helping brands, retailers and distributors find millions of new customers by connecting them to the biggest marketplaces around the world.

We are growing at a rapid pace, with a mission to cover the globe. For this, we need to expand our teams with ambitious, adventurous, and enthusiastic people who want to shape the world of e-commerce with us. If this sounds like you, we look forward to receiving your application.

Commitment to equal opportunities

We are an equal opportunity employer; this means that all hiring decisions are based on qualifications and merit. We are committed to shaping a hiring process that provides everyone with an equal opportunity to get hired, regardless of age, gender identity or expression, sexual orientation, ethnicity, skin colour, civil status, religious beliefs, or physical or mental disability. At ChannelEngine, we celebrate and value our differences and are dedicated to building a safe and inclusive working environment where everyone can be themselves.