Director of Marketing

We are looking for a Director of Marketing to take ownership of our global marketing organization 🌍 This is a senior leadership role within the management team, reporting directly to the C-level. You’ll play a key part in shaping how we scale commercially, position ourselves in the market, and operate as a marketing function in an AI-native era. This role suits someone who is strategic and tactical in equal measure. You'll bring structure, focus, and commercial rigor to a fast-moving environment, while empowering a marketing team that delivers outsized impact through the smart use of AI and modern tooling 🤖

What will you do as our Marketing Director?

• Drive commercial strategy & predictable pipeline: Lead our global B2B marketing strategy to drive acquisition and retention across all regions. You will lead demand generation across digital performance channels (SEO, PPC, email, social) to build a predictable pipeline that directly powers accepted opportunities and revenue growth.

• Shape brand, product alignment & GTM execution: Partner closely with Sales and Product on market needs, GTM launches, and product development. You’ll oversee regional execution across events, digital, PR, and partner marketing, keeping a close eye on competitor activity to ensure our positioning hits the mark at every touchpoint.

• Empower the team & operationalize AI: Lead, mentor, and develop a team of 11 marketing professionals—creating clarity, focus, and career growth while strengthening collaboration across the wider business. You’ll set the high-output standard for AI, embedding modern tools into the team’s daily operating model as a core capability.

What makes you our ideal Marketing Director?

You are a strategic, commercially minded leader who pairs sharp analytical rigor with the vision to inspire and align teams. Thriving in high-growth environments, you excel at bridging cross-functional gaps to turn strategy into measurable revenue growth.

You bring:

• 8+ years of marketing experience within B2B SaaS, with domain expertise in ecommerce, retail tech or marketplace operations.

• Senior leadership experience managing end-to-end marketing strategy, cross-functional executive alignment and building, scaling, and developing high-performing marketing teams in a global setting.

• A balanced track record in performance-driven pipeline generation and product marketing, with proven accountability for commercial outcomes and the credibility to challenge and partner with Product teams.

• AI-fluent leadership: hands-on personal application of AI, driving AI adoption across marketing teams, and a pragmatic perspective on how AI transforms—and does not transform—modern marketing operations.

Location & hybrid policy:

• Office presence: Must be based in the Netherlands (or actively self-relocating) with the ability to commute to our Leiden HQ at least 2 days per week.

• Work authorization: While we can support visa transfers/sponsorship for candidates already eligible to work or relocate, please note that we do not offer financial relocation packages or assistance.

Why you’ll love working here:

• Global & inclusive culture: Work in an open, collaborative environment with ~200 colleagues representing over 40 nationalities 🌍

• Continuous growth: Thrive in a feedback-rich culture designed to support your personal progress and long-term career development 🎯

• Shared ownership: Benefit from company equity and access to dedicated financial coaching so we grow together 🌱

• Retirement support: Enjoy a 6% company contribution toward your pension fund 💰

• Comprehensive wellbeing: Access free, confidential mental healthcare support to ensure you’re supported emotionally and mentally 🧠

• On-site fitness: Stay active with discounted access to our on-site gym 🏋️

• Vibrant social scene: Join regular initiatives led by our Happy & Healthy Team—from bouldering and ice-skating ⛸️ to game nights 🎲 and company picnics 🍽️

• A real voice: Engage with our active Works Council, providing an open platform to share your ideas, feedback, and shape our workplace culture 📣

You’ve applied. What’s next?

We aim to make our interview process as transparent, engaging, and efficient as possible. While the exact flow and timing may adapt as we go, our typical 4-week process includes:

• First-round selection interview: A structured interview with Lawrence van der Merwe. This conversation assesses your experience against our key pillars and establishes the logistical aspects of your application in more detail. It’s also your space to ask questions and test mutual fit.

• Leadership interviews: (Mostly) video conversations with key leadership & functional stakeholders to explore your strategic approach, commercial experience, and leadership style.

• Case presentation & office visit: A chance to showcase your expertise through a case study, combined with/followed by an opportunity to visit our Leiden office, meet members of the leadership and marketing teams, and get a feel for our culture 💙

Diversity, inclusion & belonging

We are an equal opportunity employer, which means that all hiring decisions are based on qualifications, merit and business needs. We are committed to shaping a recruitment process that provides everyone with an equal opportunity to get hired. We welcome individuals from all backgrounds including, but not limited to, age, gender identity or expression, sexual orientation, ethnicity, skin colour, marital status, religious beliefs, or physical or mental abilities. At ChannelEngine, we believe that diversity enriches our work environment, sparks innovation, and drives success. We celebrate and value our differences and are dedicated to building a safe, inclusive, and respectful working environment where everyone feels empowered to be themselves.

📝 A note on AI in applications: While we love modern tooling, we discourage excessive AI generation in CVs and cover letters. We are most interested in hearing your genuine voice and understanding the real person behind the application!