Product Marketing Lead

Hybrid
- Leiden, Zuid-Holland, Netherlands
Marketing

Job description

We are looking for a Product Marketing Lead to take ownership of the Product Marketing function at ChannelEngine 🌍 This is a senior individual contributor role: it plays a key part in shaping how we position our platform, bring new products and features to market, and turn sophisticated capabilities into clear, compelling stories.

What will you do as Product Marketing Lead?

In this position, you’ll own and evolve ChannelEngine’s positioning, messaging, and value propositions across products, industries, and use cases. You’ll turn technical capabilities into clear, compelling stories for both business and technical audiences.🌟

Your role will be to lead go-to-market strategies for new products, features, and strategic initiatives: this includes positioning, launch planning, enablement, and adoption. Through research, sales feedback, and ongoing market monitoring, you’ll build a strong understanding of our customers, buyers, market, and competitors. You’ll turn customer, market, and competitor insights into clear recommendations for product strategy, messaging, campaigns, and business priorities.

Key focus areas include building scalable Product Marketing frameworks and workflows, and using AI and automation to improve quality, speed, and consistency. 🚀

Collaboration is key: you’ll partner with the Enablement Lead to create the product narratives and content that support Sales and Customer Success, while also connecting Product, Marketing, Sales, and Customer Success around shared customer needs and go-to-market priorities.

Job requirements

What makes you the ideal Product Marketing Lead?

5+ years of Product Marketing experience in B2B software or SaaS, with a proven track record of launching products and features and demonstrating their business impact,
Deep expertise in positioning, messaging, value propositions, and go-to-market strategy - with the writing and storytelling skills to make technical products clear, relevant, and differentiated for any audience,
A strategic thinker who is equally hands-on, able to lead cross-functional projects from strategy through to execution and link every initiative to customer value, growth, and company goals,
A confident presenter and skilled stakeholder manager, with the credibility to align different teams and senior leaders around a shared direction,
Proficiency in using AI and automation to scale Product Marketing work - building reusable messaging frameworks, research workflows, and systems that raise quality, consistency, and speed,
Excellent written and verbal communication in English,
Currently residing within commuting distance of Leiden.

Nice to have (but not essential)

Familiarity with e-commerce / online marketplaces.

Why you’ll love working here

You’ll be working in an open and collaborative company with +/-200 colleagues of over 40 different nationalities 🌎
Work-life balance: we enable people to work in ways that suit their working style, which is why we offer flexible hours and hybrid-working
We make sure you have a comfortable and ergonomic work set-up, both at home and at the office, plus all of the tools (and swag 👕) you need to do your job well
We offer a professional, yet informal work environment, where it’s easy for you to try new things, share your ideas, and make an impact
We have a continuous feedback culture to help you track your progress and facilitate your professional development 🎯
We want to make sure everyone is supported mentally and emotionally which is why we provide free access to mental healthcare support
You’ll be granted equity benefits and have access to financial coaching so that we can grow together 🌱

You’ve applied. What’s next?

We want all of our candidates to enjoy a smooth and efficient experience with us which is why we aim to get back to you regarding your application within 2 business days. The first step is a screening call with a member of the recruitment team. This is followed by video meetings with members of the marketing team, and other key stakeholders. The final step is a meeting with our COO. Our interview process tends to take +/-4 weeks to complete 💙

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Questions

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Do you have experience in B2B SaaS?

Yes

Do you currently live in the Netherlands?

Yes

Legal Agreements

Job Applicant Privacy Policy
As part of any recruitment process, ChannelEngine collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations.
Personal data that we can process
We collect a range of information about you. 
This includes:
Identification and contact details (eg first and last name, date and place of birth, address, telephone number, e-mail address, titles and gender);
Data related to professional experience (e.g. career, job performance, employment history and previous employers), including data references in the CV;
Information related to education (e.g. diplomas, certificates, (foreign) internships and special training);
Memberships;
Language skills;
Any other personal data communicated or provided by the applicant during the application.
We may collect this information in a variety of ways. For example, data might be contained in the online application process, CVs or resumes, or collected through interviews or other forms of assessment.
We may also collect personal data about you from third parties, such as references supplied by former employers. We will seek information from third parties only once a job offer has been made to you.
Data may be stored in a range of different places, including in your application record, in HR systems and on other IT systems (including email).
For what purpose and on what basis do we process personal data?
We need to process data to take steps at your request prior to entering into a contract with you. We may also need to process your data to enter into a contract with you.
In some cases, we need to process data to ensure that we are complying with our legal obligations. For example, where required by local law we are required to check that you are eligible to work in the country where we are hiring before employment starts.
We have a legitimate interest in processing personal data during the recruitment process and for keeping records of the process. Processing data from job applicants allows us to manage the recruitment process, assess and confirm a candidate's suitability for employment and decide to whom to offer a job. 
Who has access to data?
Your information may be shared internally for the purposes of the recruitment exercise. This includes members of the HR and recruitment team, interviewers involved in the recruitment process, managers in the business area with a vacancy and IT staff, if access to the data is necessary for the performance of their roles.
We will not share your data with third parties, unless your application for employment is successful and we offer you employment. We will then share your data with your former employers to obtain references for you. 
How we protect personal data
We take the security of your data seriously. We have internal policies and controls in place to ensure that your data is not lost, accidentally destroyed, misused or disclosed, and is not accessed except by our employees in the proper performance of their duties.
Retention period
If your application for employment is unsuccessful, ChannelEngine will hold your data on file for 4 weeks from the date of your original application.
For consideration for future employment opportunities, we will ask for your explicit consent to keep your data for this purpose. At the end of the 12 month period, your data will be erased from our records. You are free to withdraw your consent at any time. Please email recruitment@channelengine.com to let us know if you wish to withdraw your consent.
If your application for employment is successful, personal data gathered during the recruitment process will be transferred to an electronic HR file set up in your name and retained during your employment. 
Your rights
You have the right to access, correct or delete your personal data. In addition, you have the right to withdraw your consent to the data processing or to object to the processing of your personal data by ChannelEngine, and you have the right to data transferability. This means that you can submit a request to us to send the personal data that we have about you in a computer file to you or to another organisation you have mentioned. You can send a request for access, correction, deletion or data transfer of your personal data or for the withdrawal of your consent or objection to the processing of your personal data to recruitment@channelengine.com.﻿
In order to be sure that the request for inspection has been made by you, we ask you to send us a copy of your identity document with the request. In this copy, make your passport photo, MRZ (machine readable zone, the strip with numbers at the bottom of the passport), passport number and Social Security number (BSN) in black. This is to protect your privacy. We will respond to your request as soon as possible but within four weeks.
ChannelEngine would also like to point out to you that you have the opportunity to lodge a complaint with the national supervisory authority, the Personal Data Authority. You can do this via the following link: https://autoriteitpersoonsgegevens.nl/nl/contact-met-de-autoriteit-persoonsgegevens/tip-ons﻿
Automated decision-making
Recruitment processes at ChannelEngine are not based solely on automated decision-making.
Amendments
We reserve the right to make changes to this privacy policy. These changes will be announced in a clear and timely manner on this website.
Version 2.0
07-09-2023

Product Marketing Lead

Job description

Job requirements

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